R/GA launches a brand DNA Sequencer to encode brands for AI tools

R/GA describes its Brand DNA Sequencer as a system for turning a client's brand identity into instructions that AI models can follow. They say it encodes a brand's principles, visual systems and real examples into what it calls creative skills, then deploys those skills into tools like Figma, Claude, ChatGPT and Frontify so designers and marketers can generate on-brand assets faster. The page frames this as reducing repetitive production work while keeping humans in control of final output, and claims the system improves over time as brands and teams change. No case study, client name, metric or independent account accompanies these claims; the page is R/GA's own marketing copy for a paid offering, not a description tested against any outside evidence.