Barcelona agency to bring art direction and design capabailties to AI Digital

AI Digital, the Miami consultancy behind AI Creative Studio, has bought an unnamed Barcelona agency to bring art direction and design in-house, a deal with no disclosed price or staff count. The point is structural: the Studio already compresses an eight-to-twelve-week production cycle into a one-week first cut, and Chief Strategy Officer Mary Gabrielyan says the acquisition exists to make craft "scale with it." That matters because Taboola's own research found AI-generated ads only match human performance when they don't visually signal AI origin, which makes the human layer a performance variable, not decoration.